Known for his sincere smile and excellent communication skills, Jocelyn Lavoie is a man who takes great pleasure in both his work and serving his clients.

What I enjoy most about my job is to see that my clients are happy because I met their expectations to their satisfaction.

With over forty years of assurance experience, Jocelyn is well known in the farming industry since he had worked for the Union des producteurs agricoles (UPA) for several years and, over the course of his career, has served numerous clients in this sector. He also sits on our firm’s national biofood committee.

Involved in his community, Jocelyn is the Treasurer for the Centre d’aubaines and director with the Club Lion de La Pocatière.