Raymond Chabot’s Ça va mieux (It’s getting better) ad campaign was the subject of an article on the Infopresse website, the reference for communications and design professionals. The website’s editors played up the optimism of this ad campaign, rolled out throughout Quebec.
This campaign is relayed on several giant billboards and in six radio commercials. Well-known actors lent their voices to these commercials. They tell the story of people who encounter various difficulties in everyday life, but don’t give up.
To find out more about the campaign, see the Infopresse article of January 14, 2015
09 Feb 2015 | Written by :