13 Apr 2015

As a leader in the financial recovery and reorganization market, Raymond Chabot is proud to launch its awareness campaign, “Ne perdez pas vos moyens“. The objective is to promote the importance of good personal financial management and break the taboo regarding Financial problems.

Quebecers are worried about their personal financial situation

According to the study on Quebecers and personal finances conducted by the CROP research firm exclusively for Raymond Chabot, Les Québécois et les finances personnelles 1, nearly one out of two people in Quebec is experiencing a difficult period regarding their financial situation. Four out of ten Quebecers (41%) consider their financial position is currently weak. This issue is particularly present in the 18-34 and 35-44 age groups, because one out of two members (50%) of this combined age group qualify their finances as fairly or very fragile. In addition, despite the extent of personal financial concerns (credit, savings, difficulty managing their budget, etc.), one out of two individuals (50%) say they feel uncomfortable discussing personal money issues with a member of their circle (family, friends, etc.). Money matters thus remain a taboo subject on which people prefer to say nothing, whether to people close to them or to specialized advisors.

This survey will benefit from very high visibility from the outset, because an article published this morning (April 13) in Le Journal de Montréal scoops the conclusions of this survey conducted of 1,650 Quebecers.

An awareness campaign with comedian Laurent Paquin

To raise Quebecers’ awareness about the importance of constant vigilance in dealing with their personal finances and to democratize this issue, about which often too little is heard, Raymond Chabot has called on Laurent Paquin. The popular comedian will be associated with the “Ne perdez pas vos moyens” campaign launched this week. Having experienced financial problems of his own, he will speak from personal knowledge, well able to understand the reality of those who are living with such a situation. Laurent Paquin will share his experiences through video clips released as Web commercials and columns published as advertorials in the province’s daily newspapers. All the tools of the Ne perdez pas vos moyens campaign are available at www.raymondchabot.com/conseils (French only).

Raymond Chabot invites everyone who watches the videos and reads the columns to share them with the people close to them to raise their awareness of the importance of saving and making a budget and adopting sound everyday consumer habits. In this vein, Partners Éric Lebel, Marc Lafrenière, Stéphane Gauvin and Éric Morin will participate in a media tour and act as spokespersons in their respective regions to promote healthy personal finances. They will also disclose a statistical picture of the situation specific to their region, based on data from the exclusive survey.

raymondchabot.com gets a facelift!

Web visitors to www.raymondchabot.com may notice that the website has been totally renovated and optimized to adapt to the various platforms (smartphones, tablets, etc.). Visitors can find the information they need more easily, from wherever they are in their path, and better recognize the options available to them. Moreover, the content specific to certain types of clientele (personal component or business component) has been added so that all the information found there is clear, useful and targeted.


1 Methodology: The CROP survey exclusive to Raymond Chabot was conducted on the Web in February 2015 among 1,650 Quebecers age 18 and over. It was made public on April 13.