Using an original idea, Raymond Chabot Grant Thornton set itself apart during the Chambre de commerce région de Mégantic’s golf tournament in June. Our colleagues in the Eastern Townships decided to literally bring our ad campaign theme (Tell us what’s keeping you up at night) to life by setting up a real bed on one of the golf course holes!
The tournament players couldn’t help but notice the bold and surprising installation, which brought a smile to many of their faces. The players were also asked to fill out a coupon saying what keeps them up at night, and the answers were as original as our idea.
This was a fine opportunity for our Firm to get noticed and make an amusing initial contact with the event’s participants. Guy Fauteux, Partner, and Jérome Poulin, Assurance Manager, who both work in the Lac Mégantic office, were the ones who suggested the idea to set up the bed on the course. Well done!
Our three hosts had a lot of fun leading the event, which got many people talking! From left to right: Chantal Guillemette, Manager, Corporate Finance Consulting (Sherbrooke), Karyn Lebrun, Consultant, Management Consulting (Sherbrooke) and Christian Paquet, Manager, Business Development for the Eastern Townships region.