Online sales have become essential to reach clients and stay competitive. Which web platform should your business choose?

Every business has unique needs, and your e-commerce platform has to reflect that. In order to make the best decision, it is important to analyze your different needs in the short, medium and long term, and determine what your marketing and business objectives are. For example:

  • Do you want to break into a new market?
  • Do you want to engage your customers and build loyalty?
  • Is your strategy based on increasing revenue or expanding your market share?

Your site, much more than a display window

There is more to creating an e-commerce component or online store than just displaying your products on a website. The site has to be carefully managed, just like a brick-and-mortar store or a production site: it requires strategic thinking and planning.

Software as a Service (SaaS) platforms

There are several platform options. Marketplace sites, such as Amazon, Etsy or eBay, are primarily intended for business individuals who are just starting out or have a low sales volume.

Integrated online sales platforms, such as WooCommerce and Magento, require more technical skills or using a web designer.

With a customized transactional site, designed by an agency, you will have the benefit of optimizing your platform according to your specific needs, while getting external support.

Unless you have a highly specialized business with specific needs and requirements that no e-commerce platform can provide, a cloud-based software solution (Software as a Service – SaaS) is likely more to your organization’s advantage.

SMEs can use SaaS platforms such as Shopify, Wix, Squarespace, BigCommerce in exchange for a monthly or annual fee. They will thus have greater control over technical functionality and can deploy more quickly.

SaaS e-commerce platforms eliminate much of the complexity of running an online business, such as upgrades, security, hosting or PCI compliance.

What features should you be looking at for your e-commerce site?

Understanding your needs and the functionality required on your chosen e-commerce platform will allow you to make the most of the digital environment. This will help you automate and streamline a number of tasks and activities that would have involved costly human intervention. As a result, your staff can spend their time on value-added functions for your business.

1. An easy-to-configure platform

Look for a platform that is easy to set up and design, and doesn’t require you to be a design whiz to create a professional look and update your catalogue.

Check to see if the product catalogue meets your industry’s needs. For example, if you are in the home decor or fashion industry, your product catalogue should have a feature that allows customers to access a size guide or select a product colour from colour chips.

Additionally, make sure the platform offers the possibility of creating a bilingual site.

2. A user-friendly platform to browse

One important factor is the e-commerce platform’s user experience (UX) which is key to the success of your e-commerce initiative. A user-friendly and intuitive website can improve user satisfaction and help your business achieve its goals. Specialized experts who are well versed in the concepts of web interaction and navigation structure will be an asset in building your site according to these criteria.

3. A secure platform

Security is perhaps the most important consideration. Since e-commerce is a digital platform that accepts financial payments, you need to make sure your provider has the necessary security protocols in place. Is access to the site secured using HTTPS? Is security enforced with multiple firewalls?

4. A platform with several payment options

PayPal, Square, Apple Pay and Stripe are some examples of popular payment gateways for e-commerce stores. Consider the payment methods you’re willing to accept when looking for an e-commerce platform. The platform should also offer tax and shipping calculations based on local, national or international sales.

5. A high-performance hosting platform

Does the web hosting guarantee a high availability rate of 99.9%? Does it allow for fast page loading and automatic server adaptation in case of high traffic, such as Cyber Monday or other sales periods?

6. A mobile-friendly platform

When looking at how customers interact with the online retail industry, one trend stands out: mobile shopping has become the norm. Your platform must be deployed on cell phones and optimized for this type of interface.

7. A platform that changes with your needs

As your business grows, will your e-commerce platform grow with you? Look for a platform that integrates with your other existing marketing systems and channels.

Many brands use APIs (Application Programming Interfaces) to customize and automate their stores to fit their needs.

  • Does your platform integrate seamlessly with your Customer Relationship Management (CRM) system?
  • Does it integrate with Facebook?
  • Does it work with Instagram?
  • Are plug-ins and extensions available?

8. A platform within your budget

Some platforms come with standard monthly fees, while others offer flat rates, some charge per transaction, and some charge extra for app subscriptions. Before committing to a platform, do the math and stick to your budget so you have room to grow.

9. A platform designed for search engine optimization (SEO)

When buyers are looking for a particular product or service, it should be easy for them to find your business. You need to make sure that your online store ranks well in search results, especially if you are a new e-commerce or a small online store. To do this, look for an online business platform that will meet SEO requirements.

10. A platform with good technical support

If there is a glitch (it happens!), will the provider have the support you need to help you solve the problem or answer your questions? Always look for providers that offer 24-hour emergency support and can be contacted through a variety of means, including email, chat and phone. Also ask your provider if they offer training for your employees.

A worthwhile addition

Finding the ideal platform and web partner that best suits your needs is something that deserves your full attention. The team you choose has to understand your business and offer services that go far beyond just a technical service. The benefits of offering your customers this new shopping experience are well worth it!

This article was written with Guy-Jacques Langevin, co-founder of Buzztroop.

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The Grant Thornton International IFRS team has published the 2022 edition of Navigating the changes to International Financial Reporting Standards: A briefing for preparers of IFRS financial statements.

The publication is designed to give preparers a high-level awareness of recent changes that will affect companies’ future financial reporting.

This publication covers both new standards and interpretations that have been issued as well as amendments made to existing ones, giving brief descriptions of each.

Navigating the changes – What’s new?

The 2022 edition of the publication has been updated to include changes to International Financial Reporting Standards (IFRS) that have been published between January 1, 2021 and December 31, 2021 and now covers the following financial year-ends:

  • March 31, 2021;
  • June 30, 2021;
  • September 30, 2021;
  • December 31, 2021;
  • March 31, 2022.

The publication is designed to help entities planning for a specific financial reporting year-end identify changes mandatorily effective for the first time, changes not yet effective and changes already in effect.

For each change included in the publication, commercial implications are outlined with information on how many entities will be affected and potential impacts on such entities. A traffic light system indicates the assessment of the answers to these questions.

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The Insights into IFRS 3 series summarizes the key areas of IFRS 3 Business Combinations, highlighting aspects that are more difficult to interpret and revisiting the most relevant features that could impact your business.

The publication Insights into IFRS 3: Reverse Acquisitions Explained follows the publication Insights into IFRS 3: Identifying the Acquirer and offers guidance for an area which is difficult in practice: reverse acquisitions.

The publication Insights into IFRS 3: Reverse Acquisitions in Scope of IFRS 3 focuses on reverse acquisitions within the scope of IFRS 3.

When a reverse acquisition falls outside of the scope of IFRS 3, further details on how to account for it can be found in the publication IFRS Viewpoint: Reverse Acquisitions Outside the Scope of IFRS 3.

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Updated on Novembre 3, 2022

Did you recently immigrate to Canada? It is important to know the tax obligations associated with your new Canadian residency status.

In particular, you need to prepare properly for your first Canadian income tax return.

Regardless of the complexity of your tax situation, it is recommended you consult an international tax expert as soon as possible. They will help you identify the risks specific to your situation and accompany you in the implementation of appropriate actions. This will help you avoid unpleasant surprises.

Do you have tax obligations in Canada?

The applicable tax rules differ depending on whether or not you are considered a Canadian resident for tax purposes. Establishing your tax residency status is therefore the first step in determining your tax obligations in Canada.

Generally, if you are legally admitted to Canada as a permanent or temporary resident (worker or student), the Canada Revenue Agency and Revenu Québec (for new residents of Québec) will consider you to be a tax resident if you establish significant residential ties with Canada.

To do this, they will use criteria such as whether you have a home, spouse or dependent child in Canada, or whether you have been in the country for more than six months during the year.

Other types of ties called secondary ties could be considered in this analysis: where you work, where your assets are located, etc.

In some cases, you may meet the definition of a Canadian tax resident and still have significant residential ties to your home country. If Canada has a tax treaty with that country, it will be used to determine your country of residence for tax purposes based on the tie-breaker criteria in the treaty. This will ensure that your income is not taxed twice.

What income do you report?

If you are recognized as a tax resident, you will be taxed in Canada on your worldwide income from the day you settle in the country. This includes income that you continued to receive from your home country after your arrival in Canada.

Nevertheless, it should be noted that such foreign income may be subject to home country tax at the same time. Again, if there is a tax treaty between Canada and the foreign country, double taxation can often be avoided.

To illustrate this taxation mechanism, let’s take the case of a U.K expatriate who has moved to Canada and is considered a tax resident here as of June 1st, applying the criteria indicated above. Between June 1st and December 31st of the year, he earned employment income in Canada, received rental income from a property he owns in U.K and received interest and dividend income from his investment accounts held in the U.K. For the purposes of this example, this investment income is not tax exempt in U.K.

As a Canadian resident for tax purposes, his employment income earned in Canada will be taxed only in Canada. U.K rental and investment income earned before his arrival in Canada (before June 1st) will be taxed only in the U.K.

On the other hand, U.K rental and investment income earned after settling in Canada will be taxed not only in Canada (country of residence), but also in the U.K (country of income source). Double taxation will be avoided, in this case, by applying the provisions of the Canada-U.K tax treaty and Canadian tax laws. These provisions give the taxpayer a credit in Canada for the tax paid in U.K, which will be used to reduce or even cancel the Canadian tax on the same income.

Other tax rules may apply for other types of income (pension income, capital gains, etc.). For each type of income, the provisions of the tax treaty must be analyzed in depth to determine the applicable tax regime.

Finally, in some cases, double taxation cannot be avoided even if there is a tax treaty. This is generally the case where taxation in Canada and in the foreign country does not occur in the same taxation year (timing mismatch). In other cases, the foreign income may be subject to an exemption or favourable tax treatment in the home country that will not be recognized by Canadian tax rules.

All of these issues highlight the importance of consulting an international tax expert, especially where tax information exchange agreements between countries are strictly enforced.

Preparing for your first tax return

1. Take an inventory of the goods/assets you owned on the date of your arrival in Canada. For each asset, you must determine the market value on that date (entry value in Canada).

Without going into detail, remember that this information will be useful to:

  • calculate the Canadian tax payable when you subsequently sell your foreign property as a Canadian resident;
  • determine if you have to file certain required information as of your second year of residency in Canada (form T1134 for a foreign entity in which you hold an interest and form T1135 for your other foreign property with a combined value greater than C$100,000). You could be liable for significant penalties if you fail to file these forms.

2. With the assistance of your tax consultant, list your foreign and Canadian income during the year of immigration.

3. File your Canadian immigrant tax returns. With the help of your tax advisor, you must file your first income tax return by April 30th of the year following the year in which you moved to Canada (Québec residents will have to file one federal and one provincial income tax return). This tax return will serve three purposes:

  • Enter your date of entry in Canada in your tax file to prove the change in your residency status;
  • Report your Canadian and foreign income earned after your arrival in Canada, and as applicable, claim a foreign tax credit to avoid double taxation;
  • Report your foreign income earned before your arrival in Canada. While it is not taxable in Canada, it will be taken into consideration to calculate some Canadian tax credits.

As you can see, preparing tax returns can be a challenge for a newcomer. Our team of international tax experts can help you understand your Canadian tax obligations and prepare your next federal and provincial tax returns. Contact us to talk to one of our specialists.

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