“When you decide to go into business, you need a 360-degree approach in order to succeed. It takes more than a solid business plan and a creative marketing idea. Even the best idea will not evolve without someone to make it happen. It’s important to surround yourself with the right people to ensure your project’s or business’s success. By capitalizing on unique meetings and new contacts, entrepreneurs not only enhance their reputation, they build the right tool set to continue growing.”

Founding President of 1642, Bastien Poulain’s vision was to create a soft drink that was a reflection of Quebec. Born in France, in a family of entrepreneurs, Bastien has a Master’s degree in international marketing. In the early days of his career, he was interested in the hotel industry, but after landing in Quebec, he decided to launch his business in 2012. A participant in the Dans l’oeil du dragon TV show (the French version of Dragon’s Den), he has received numerous entrepreneurial succession and business start-up awards.

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