ESG Strategy: Facing the Future With Confidence
Featured topicsDevant les enjeux sociaux et environnementaux qui se multiplient, votre organisation doit s'outiller pour prendre son avenir en main.
By: Laëtitia Fière
27 Nov 20255 min read

What's the first step in evaluating progress? Here's how you can select and track sound performance indicators for your SME.
What's the most common mistake? Striving to measure all criteria from the outset. The Global Reporting Initiative (GRI Standards) recommends that you focus on three to five key indicators as soon as you begin the process of integrating environmental, social and governance (ESG) criteria. Why so few indicators? Your change management process should remain simple and relevant for your teams.
Your indicators must be SMART (specific, measurable, attainable, realistic and timely). As a result of this approach, you can benefit from an accurate dashboard and ensure timely adoption and a significant impact.
Your choice of indicators is based on three key factors:
Based on the three ESG pillars, the most relevant indicators you should consider are listed below.
Greenhouse gas emissions
Begin by carrying out a carbon footprint analysis with a certified company. Calculate your carbon intensity (kg of CO₂ eq per dollar of sales) to measure your relative efficiency and automate monthly tracking using accounting and energy data.
Energy consumption
Install smart meters and draw up an energy savings plan for each site. This process will reduce your costs and exposure to energy risk.
Biodiversity and land use
Integrate a restored or protected surface area (hectares) indicator to report on your contribution to preserving ecosystems, as recommended during the UN Biodiversity Conference (COP15).
Waste recovery rate
Choose suppliers that recycle and reuse waste and ensure you can trace their waste management program. Negotiate contracts with ISO 14001 certified recycling suppliers and track the recovered waste. The objective is to reduce your environmental footprint while lowering costs.
Diversity rate (gender, place of origin, age, disability)
Evaluate diversity at every level of your organization and set inclusive recruitment objectives. This approach spurs innovation and strengthens your employer brand.
Gender pay gap
Carry out an annual diagnosis and integrate equity goals into your human resources (HR) reviews. In accordance with Pay Equity Regulations, establish a Pay Equity Plan. This measure responds to both societal expectations and legal requirements.
Employee absenteeism and turnover rates
Regularly monitor these indicators with your HR team, carry out anonymous employee feedback surveys on a quarterly basis to measure wellbeing and introduce a workplace health and wellness plan. The survey results will reveal the wellbeing and stability levels of your teams.
ESG training for employees
Integrate ESG training into each department's annual development plan. Tracking this indicator demonstrates your investment in skills development.
Independent Directors
In keeping with ESG best practices, adapt the structure of your Board of Directors. This new structure will guarantee balanced decision-making.
Draw up and respect a Code of Ethics
Train all employees and set up an anonymous reporting system for unethical behaviour. This policy will protect your reputation and boost employee confidence.
ESG objective completion by the Board of Directors
Link a portion of senior management's bonus plan to ESG objectives. This method will increase accountability regarding ESG governance.
Percentage of suppliers assessed based on ESG criteria
Your external suppliers will often account for most of your Scope 3 carbon emissions. The process of assessing and selecting your partners based on ESG criteria will significantly improve your overall results.
In concrete terms, how should you begin your ESG integration?
Initial diagnosis
Clearly define your current situation (strengths, weaknesses and opportunities for improvement).
Targeted selection
Choose three to five indicators relating to your sector, priority issues and capacity for action.
Data collection
Start by using available information such as energy bills, HR data and supplier accounts. Mobilize all relevant departments.
Initial tracking tool
Create a simple and efficient Excel spreadsheet. You don't need complex tools to begin with.
Tracking frequency
Track your operations on a quarterly basis and draft a simplified annual report for communication purposes.
Communicating results
On an internal level, form an ESG committee which all employees can join, regardless of their role. Use visual dashboards and leverage your ESG exercise to bolster your company's appeal as an employer.
On an external level, publish a concise ESG report rather than a lengthy document. Systematically integrate your results into your responses to calls for tenders and investor presentations.
This process is important and you don't have to go it alone. Contact our team of experts who can support your SME and help you put in place ESG indicators tailored to your reality.
Devant les enjeux sociaux et environnementaux qui se multiplient, votre organisation doit s'outiller pour prendre son avenir en main.
Do you still view environmental, social and governance (ESG) criteria as a cost for your organization? Think again.